Targeting / profile of your customers

Cegma Topo interviews your customers and/or non customers to establish their profile, their behaviour, their point of view, thereby letting you implement the most suitable strategy.

Your questions Your benefits
Who are your "real" customers? What are their characteristics, habits and types of buying behaviour? Adapt your offer (its characteristics, communication, price, etc.) to your customers.
What shops do they go to?
Determine the trade areas and penetration in the area.
Where are your customers? Locate your sales outlets in the right places.
Who are your competitors' customers? Determine the characteristics of your non customers to target them better.
How can you capture new customers? Significantly boost the number of your new customers. 

 

Adapt your offer (its characteristics, communication, price, etc.) to your customers.

A firm specialising in electrical appliances wishes to increase the sales of one of its products. Cegma Topo carries out research among the product's current purchasers to determine the key purchasing criteria for this kind of product as well as any disincentives. Cegma Topo then draws up the profile of a typical customer, enabling the company to adapt its offer perfectly to the customer.

Obtenir des informations sur une étudeÀ titre d’exemple