Your customer relations

Cegma Topo identifies the reasons behind the joining of new customers, the loyalty of current customers and the desertion of others. Analysing these three areas lets you move forward by working on the levers that affect a customer's adhesion, loyalty and desertion.

Your questions Your benefits
Why do some new customers "adopt" you? Improve your adoption rate and new customer scores. Are your customers loyal? Improve your loyalty rate.
Why do some customers desert you? Lower your desertion rate. A regional bank wishes to understand why some of its customers are leaving.

Cegma Topo interviews the bank's former customers to determine the key factors and instances which made them leave. Our analysis reveals the levers and calendar on which the bank can act to retain customers who may desert it in the future.

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