Your communication
Cegma Topo interviews your customers and non customers to ascertain your awareness, your image and the effectiveness of your communication in order to maximise your ROI.
Your questions | Your benefits |
Do your customers have you in mind? | Monitor and improve your awareness and recommendation rate. |
How do your customers see you/your competitors? |
Correct any weak points and build on your strong points. |
What sources of information do your customers use? | Optimise your communication investments through a better understanding of the media and "channels" used by your customers: sales outlet/Internet/catalogue. |
How effective is your communication? |
Check the relevance of your actions among your target customers in order to guide your strategic decisions. |
A mutual company wishes to know how it is perceived by its members in order to optimise its strategy. Our research enables the company to direct its communication strategy in a way which better promotes its products and services and to develop an offer which is closer to members' needs.