Your communication

Cegma Topo interviews your customers and non customers to ascertain your awareness, your image and the effectiveness of your communication in order to maximise your ROI.

Your questions	Your benefits
Do your customers have you in mind?	Monitor and improve your awareness and recommendation rate.
How do your customers see you/your competitors?	Correct any weak points and build on your strong points.
What sources of information do your customers use?	Optimise your communication investments through a better understanding of the media and "channels" used by your customers: sales outlet/Internet/catalogue.
How effective is your communication?	Check the relevance of your actions among your target customers in order to guide your strategic decisions.

A mutual company wishes to know how it is perceived by its members in order to optimise its strategy. Our research enables the company to direct its communication strategy in a way which better promotes its products and services and to develop an offer which is closer to members' needs.